Ratings

After a fairly weak opener, GCB did well in its second episode that aired on March 11, 2012. It (2.3/6 in 18-49, 7.3 million viewers overall) was up from the 2.2 in the demo for its premiere, becoming the rare show to gain in its second week. It led its hour in 18-49 this time, retaining more than 90% of its lead-in, and led the broadcast pack in adults 18-34 (1.6/5). GCB helped ABC win the night, so the network must be happy with it!

For April 1, 2012,  During the 10 o’clock hour, ABC’s GCB topped the final hour of NBC’s 3-hour Celebrity Apprentice by 9% in Adults 18-34. It was the 5th straight week for the new ABC drama to rank as the #1 broadcast series in its slot with Adults 18-34 and key Women (W18-34/W18-49).

GCB remains in limbo about next season.  Decisions are typically handed down in May.

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