Sunday, March 11, 2012

Kraft Philly Cream Cheese Yanks Ads From GCB

Philadelphia Cream Cheese won't be spreading the good word during GCB. Kraft issued a statement saying that it has decided that it will no longer advertise its cream cheese during ABC's mid season show, which is based on the book series Good Christian Bitches. "Philadelphia has decided to pull its advertising from GCB ... We have received a few complaints from consumers and their opinions about our advertising are important to us," a company spokesperson told the site. "We have recently decided to redirect our advertising to other programs." After its decision itself became a controversy, Kraft later released the following statement: “As part of a larger multishow media buy on ABC-TV, there were some spots included in the rotation for the new GCB series,” Kraft says. “It's customary to advertise on premiere episodes due to their large viewership, like Philadelphia Cream Cheese did this week. “The brand has decided to redirect advertising to other programs with an established audience,” the statement continues. “Although we received a few consumer complaints, this decision was not linked in any way to the content of this particular show.” So, at first it was because of complaints, and then later it was a normal course of business. I'm glad they cleared that up! GCB stars Leslie Bibb, Kristin Chenoweth, Annie Potts, Jennifer Aspen and Miriam Shor as Southern Christian women in living a wealthy enclave in Dallas. Some feel that the show portrays a derogatory depiction of Christians. Earlier, New York City Councilman Peter Vallone also called for a boycott of the show because "the title of the show alone is yet another outrageous attack on the Christian faith. Charlie Sheen will be back on Two and a Half Men before we see a similar title targeting another religion." GCB airs on Sundays at 10/9c on ABC.

No comments:

Post a Comment